OVERVIEW

Bearded. That is All. is a veteran-owned beard care company I co-founded and developed from the ground up. I lead all brand development, product identity, copywriting, packaging design, and e-commerce strategy. Built on Shopify, the site launched on July 4, 2025, showcasing my ability to adapt, build, and execute in real time.

my role

• Developed brand name, mission, and product line identity
  
  

• Designed all product labels and packaging using Adobe Illustrator
  
  

• Wrote scent descriptions and taglines with a tone tailored to our target market
  
  

• Built a full Shopify site, including layout, product pages, navigation, and early SEO structure
  
  

• Created our launch marketing strategy—including social media, email funnels, and audience targeting

skills applied

Tools Used: Shopify, Illustrator, Photoshop, Canva, DaVinci Resolve, Google Workspace

Focus Areas: Branding · Copywriting · E-commerce UX · Packaging Design · Digital Strategy · SEO

notes

This website and product line are now live at www.beardedusa.com - My goal with this brand is to not only launch a successful e-commerce store but to showcase what I can build from scratch—visually, strategically, and creatively.

visual samples - Pre launch

visual samples - Post launch